So where exactly do Extreme Sports & Social Media Cross Paths?

•June 28, 2010 • 3 Comments

Extreme sports such as snowboarding, skateboarding, surfing & motocross (just to name a few) have been thriving for the past two decades, and it doesn’t look like there’s an end in sight.  New extreme sports (I’ll refer to them as Xsports from here on out) are emerging every year; sports like windsuit flying and mountain boarding take aspects of other sports and create new.  Oddly enough, we’re seeing the same thing in the world of social media, one platform will be mocked, tweaked and changed creating new types of social media.  For example, Facebook, Myspace and Twitter all have their similarities but each is a little bit different with a slightly different purpose.  We see some sort of friend or buddy system in each, commenting between these buddies as well as other interactions.  These social media, like Xsports, are experiencing rapid development and new types of usage.  Blogs, podcasts, wikis and other social media are also growing at record paces.  It’s an interesting parallel as we see both Xsports and social media mature and change right in front of our eyes.

In the subsequent posts in this blog I’ll examine how the Xsports industry, particularly snowboarding, is utilizing social media.  I’ll analyze the different players in the industry, such as the consumers, manufacturers, retailers, and resorts to see if and how they are utilizing social media.  The Xsport industry has traditionally been labeled “hip” and have generally been thought to be trendy, but are they keeping up with the quickly evolving social media realm and maximizing its utility?