YouTube: a Snowboarder’s Dream

YouTube, like Facebook, is a social media giant that hosts millions of user-created and uploaded videos.  YouTube claims to show a whopping 2 billion videos a day to the online community and that users upload 24 hours of video every minute!  It also allows people to comment, share, and make video responses to posted videos.  Sounds like a great platform for sharing your own snowboard videos and browsing others doesn’t it?

A simple “snowboard” query in the YouTube search box will yield approximately 316,000 videos!  These videos range from professional clips and trailers of full-length snowboard films, to someone’s first day on the mountain.  Other videos will include product reviews, trick tips, and gnarly wreck compilations.  This ability to share video so easily is great for the snowboarding industry and its participants.  Instead of only finding snowboard video at your local ski shop with a large price tag on it, a simple trip to YouTube can cure the problem, only costing about 10 seconds of your time to watch an ad.

Funding a full-fledged, professional snowboard video can cost a ton of money, but with the camcorder and YouTube’s convenience, anyone can create and edit their snowboarding film and share it with the world.  This opens up the opportunity for people to promote themselves and their abilities as well as advance their skill.  With the huge quantity of online videos we’re seeing a progression in snowboarding.  People are learning and trying new tricks as well as using other peoples ideas and furthering them based on what they see in videos online.  An example of this is the recently released video of the first “triple-cork” ever done, by Torstein Horgmo.  Pretty amazing.  Aside from that single example, it’s evident by just taking a look at the overall level of competition in the snowboard world today.

Even I’ve uploaded a simple video to YouTube of me snowboarding.  It was more of a test with a short amount of footage I had rather than anything flashy or “groundbreaking.”  It’s pretty tough to follow up that triple-cork by Horgmo, but the video I uploaded is me doing a few simple straight airs and can be found here.  In the future I look to get some better, more interesting footage and upload a series of videos and hopefully draw a following using the techniques learned in this class (I intentionally didn’t for the first video due to it’s simplicity).

Overall, YouTube is bringing the ability to release snowboard (as well as any Xsport) video done on a personal scale to an enormous audience.  It’s a phenomenon we will see evolve and grow rapidly and may begin to see more professionally created video marketed through YouTube.  The first example of that is STANCE, a full length, professional film on women snowboarders that has been released on the internet for free, despite the enormous costs to make it.  It will be interesting to see if others follow in this film’s tracks or if it ends up being unique in the sense of its free release.


~ by Eric Gustafson on July 4, 2010.

2 Responses to “YouTube: a Snowboarder’s Dream”

  1. YouTube certainly boasts the ability to reach many niche audiences with diverse video content. I actually like to watch snowboard videos on YouTube before I go snowboarding to get hyped and inspired! It’s really cool how you can watch videos of normal people snowboarding on mountains all over the world but also see professionals landing huge tricks in the same media. Snowboarding is one of the most progressive sports right now and YouTube allows anyone to watch this progression. I’d be interested to know if any specific companies are utilizing YouTube better than others or using it for purposes other than to show snowboard footage.

  2. This post is particularly interesting to me because I have a lot of friends who around this time of the year start to get antsy for some snowy mountains. They turn up the AC in the apartments, put on their beanies and goggles and watch YouTube videos for hours. YouTube is such a great way for progressive sports like snowboarding to show that progression and allow they amateur snowboarder to learn from the masters. The medium is a source like this for countless topics and has become a learning tool as much as it is a form of entertainment.

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